The most recent addition to the VEF portfolio, Juspay is one of India’s leading payment companies.
India has one of the most advanced and complex electronic payment infrastructures globally and was an early mover on mandatory two factor authentication. This has resulted in friction and
challenges unique to India which Juspay has been solving for some of India’s largest merchants and banks. Juspay has created a unifying layer of products and value-added services that improves conversion rates for merchants and other stakeholders in the payment value chain. Juspay has had more than 200 million downloads of its SDK and facilitates more than USD 10bln of annualised payment volume for some of India’s largest merchants including Amazon, Flipkart, Uber, Swiggy, Ola and Cred.